The company was established in response to an unmet need: Students were anxious about their application essays, unsure about where to start and what to say.
Using a straightforward 10-step method, Wow’s writing coaches help students find their voices and put their words on paper. Students leave Wow workshops as stronger writers overall, better prepared for college and beyond.
Our team of writing coaches are expert writers and teachers who must meet our high standards before working with students. They are trained extensively in the Wow Method, which simplifies and streamlines the writing process in a way that calms students, puts parents at ease, and helps students stand out where it matters most—inside the admissions office. Year after year, our students get results and gain admission to their top choice schools, including the Ivies, prestigious liberal arts schools, and top state institutions.
While each of our writing coaches brings a different style to Wow, we all follow the same proven process with each student who comes through our door.
Head Writing Coach
Missy Borman loves a challenge, which makes her a perfect fit for the Wow team. Organized, focused, and process-driven, Missy works closely with Wow CEO Susan Knoppow and President Kim Lifton to develop all of Wow’s writing coach and other training programs. Missy teaches staff and independent educational consultants how to use the Wow Method with students, and she supervises our team of skilled coaches. Before joining Wow, Missy was a K-12 English teacher who also worked extensively with community outreach youth programs. She received a BA in English and an MA in Education. She is an avid movie buff and sports fan; Missy watches Sports Center every day and charts team statistics with her two young sons. She is married to Alan, an advertising industry web producer.
Joe Kane wrote his first poem at his childhood home overlooking Lake Huron, where he also spent many days at the beach playing volleyball. He loves to write—and teach! A poet and copy editor, Joe has been teaching college and high school writing for nearly a decade. He comes to Wow after working as a writer-in-residence for the nationally recognized Inside Out Literary Arts Project, where he used the Wow Method to teach Detroit Public Schools students how to write college application and scholarship essays. He is also the Program Director of SLANT, a non-profit that provides creative writing opportunities for teens. Joe holds a BA in English and an MA in creative writing, and his poems and stories have been published in a variety of magazines.