Kim Lifton

No one can tell a story like Wow’s President and Co-Founder Kim Lifton.

A journalist and communications consultant, Kim has been teaching college-bound students how to tell their own stories in their college essays for two decades. She started her career as a reporter for the Fort Lauderdale News and Sun-Sentinel. Since then, Kim’s work has appeared in The Detroit Free Press, The Detroit News, Crain’s Detroit Business and a variety of regional and trade publications.   She also has managed print and online communications for corporate and non-profit clients nationwide.

Kim is a graduate of Michigan State  University’s School of Journalism, where she was a reporter for The State News and covered campus news for United Press International. She served as a research/writing fellow for the Youth Policy Institute in Washington, D.C. and spent a summer honing her journalism skills at Northwestern University.

Kim and Susan have worked as writing partners for many years. Together, they co-wrote an award-winning PBS documentary, “No Ordinary Joe: Erasing the Stigma of Mental Illness,” which aired nationally.